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ColorTyme

Closed right now, opens tomorrow at 10 AM. Call ahead and they will tell you what is on the floor today.

2323 Memorial Ave, Lynchburg, VA 24501 (434) 528-9470
Closed · Opens tomorrow at 10 AM 4.8 out of 5 stars, 203 Google reviews 4.8 (203 Google reviews) How rankings work Confirmed Oct 11, 2026
On the floor here
Furniture Appliances Electronics Computers Mattresses
Inside ColorTyme
ColorTyme photo
ColorTyme photo
ColorTyme photo
ColorTyme photo

Photos from this location's public business profile and the store's own submissions. VRTO does not add photography.

What you can rent here

ColorTyme is a rent-to-own franchise brand with 12 stores listed on VRTO across nine states, including locations in Bowling Green, Kentucky; Greenville, South Carolina; Alice, Texas; and Bloomington, Indiana. Founded in Texas in 1979, ColorTyme pioneered the first rent-to-own franchise system, giving independent operators a national brand, standardized agreements, and shared purchasing power; its stores are still independently owned and operated today. ColorTyme locations carry furniture, appliances, electronics, computers, and mattresses on flexible weekly or monthly lease agreements, and like most rent-to-own stores they typically do not require a traditional credit check. Across its listed stores it holds a 4.9 Google rating from more than 1,400 reviews. Compare ColorTyme on VRTO alongside other rent-to-own stores near you, with hours, ratings, and what each carries.

What this store carries

These are the categories this ColorTyme carries. Call the store for current prices and terms.

Furniture
Living room and bedroom sets, sofas, tables
Appliances
Washers, dryers, refrigerators, ranges
Electronics
TVs, sound systems, home theater
Computers
Laptops and desktops
Mattresses
Mattress sets, all sizes

This location

2323 Memorial Ave, Lynchburg, VA. Closed · Opens tomorrow at 10 AM.

Call (434) 528-9470 Get directions

ColorTyme will tell you what you qualify for before anything is run, stated by ColorTyme.

Before you go in

Bring a photo ID and something that shows your income, like a pay stub.
Ask what the payment is, how many payments there are, and what the total comes to.
Ask what the item costs if you pay it off in the first 90 days.
Read the agreement before you sign it, and take a copy home.

How rent-to-own leases usually work

Payment frequency Weekly or monthly
Typical term 12 to 24 months
Same-as-cash window 90 days
Credit check Usually not required

Typical terms for rent-to-own stores. This store sets its own; always read the agreement before you sign.

What to bring

  • Valid photo ID (driver's license, state ID, or passport)
  • Proof of income (recent pay stub, bank statement, or benefits letter)
  • Proof of residence (utility bill, lease agreement, or mail with your address)
  • Personal references (typically 3 to 4 contacts with phone numbers)

How it works

  1. 1Browse in store and choose from available furniture, appliances, electronics, and more.
  2. 2Apply with no traditional credit check at most stores. Approval is based on income and residency.
  3. 3Get approved, often same day, with immediate access to your items.
  4. 4Delivery or pickup, with free delivery, setup, and ongoing service at most stores.

Typically included with rent-to-own agreements:

Delivery, setup, service, maintenance, return rights, and early purchase options vary by retailer and agreement. Ask the store to provide the complete written terms before signing.

Frequently asked questions

ColorTyme offers furniture, appliances, electronics, computers, mattresses on a rent-to-own basis. Product availability and pricing may vary. Contact the store directly to confirm current inventory.

ColorTyme is located at 2323 Memorial Ave, Lynchburg, VA. Check the store hours listed on this page for current opening and closing times, as hours may vary on holidays.

Most rent-to-own stores, including ColorTyme, do not require a traditional credit check. Approval is typically based on income verification and proof of residency. Contact ColorTyme directly to confirm their specific requirements.

Return timing, fees, item condition, refunds, and remaining obligations vary by agreement. Contact ColorTyme to review its written return and early purchase terms.

You can contact the store directly by calling (434) 528-9470 or visiting in person at 2323 Memorial Ave, Lynchburg, VA.

Hours and how to get there

Monday (Today) 10:00 AM – 6:00 PM
Tuesday 10:00 AM – 6:00 PM
Wednesday 10:00 AM – 6:00 PM
Thursday 10:00 AM – 6:00 PM
Friday 10:00 AM – 7:00 PM
Saturday 9:00 AM – 5:00 PM
Sunday Closed

Hours confirmed with the store Oct 11, 2026. Call ahead on a holiday.

Where to find it
2323 Memorial Ave Lynchburg, VA 24501

Customer reviews

4.8 out of 5 stars, 203 Google reviews 4.8 203 · Google
Have you visited this store? Write a review on Google
Jonathon Matthews

Soon to be customer. While I haven't rented anything there yet I've called a few times to inquire about a few products and the lady who answered the phone was so nice and knowledgeable about the product I was looking for. I got an excellent vibe from her and can't wait to do business with them.

Stepanie Stone
Stepanie Stone 2 years ago

Well all I can say is that I’m super happy with colortyme!! I love what I got and Tracy was the bomb she help me pick out what I needed and she gave me a good deal on what I got I never been this happy with my purchase I got!!! They all in the store was super nice and honest with me the smiles on there face when I walk in !!! Tracy is awesome!

Shana Steeples
Shana Steeples 2 years ago

From the first time that I walked into the store the manger was very helpful on finding exactly what I was looking for and the it didn’t take no time arriving to the store. The guys that assembled my furniture was very professional and friendly. I would recommend this company to anyone.

Elizabeth Hemingway
Elizabeth Hemingway 3 years ago

They were so helpful and friendly! You all stop by and visit, they have a huge sale all month of June.

Baddest Bitch
Baddest Bitch 3 years ago

I'm not even sure where to start. The employees is completely amazing I am one of the most difficult customers they have, but they always make sure I'm completely satisfied. They go out of their way to make sure that they get what I need even if they have to specially order it. They have made my house a home. I am so grateful for them they're always polite professional and on time. They are so patient I changed my living room furniture three times and they had no problem with that at all. I feel safe and to me they're more like family. So to everyone at ColorTyme thank you for providing my home with amazing products as we end the year 2022. I look forward to continuing business with you in the new year to come, don't worry I'll still be your worst customer in 2023!!

TaShawn Adams
TaShawn Adams 6 years ago

Great customer service and just down to Earth and laid back staff. Customer service is great starting with Jeffrey Tapper and Shanika Bates. Toccara and Tony are great as well. Let us not forget those delivery drivers who work so hard and in a very upbeat and timely fashion. They're awesome and i will recommend them to all of my family and friends!

Keep looking

Other places to try in Lynchburg, VA

More stores in Lynchburg

All Lynchburg stores

Nearest first. The figure is that store's own Google rating.

Listings and rankings on VRTO are never paid for. How rankings work

Categories at this store

Each opens that category across Lynchburg. The count is the Lynchburg stores carrying it.

Data accuracy notice

Store details including hours, address, phone number, and product availability are sourced from publicly available retailer data and updated regularly. This information may not reflect recent changes. Always contact the store directly to confirm current hours, inventory, and pricing before visiting. VRTO (Virtual Rent To Own) is a directory and is not affiliated with, endorsed by, or acting as an agent of ColorTyme or any other rent-to-own company. Reviews and ratings shown are from Google and reflect the opinions of individual reviewers, not VRTO. See our full disclaimer and data collection methodology.

Listing information for ColorTyme is provided for reference purposes only. VRTO is not affiliated with this store. Contact the store directly to verify hours, inventory, and pricing.

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