Data and studies
VRTO Research
Data VRTO publishes about rent-to-own and about itself, with the method and the files. Cite as VRTO Research.
Study
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Christmas 2026 rent-to-own buying guide: what 2,038 adults plan to buy and how they plan to pay
What holiday shoppers plan to buy with rent-to-own, virtual rent-to-own and buy-now-pay-later, where they will sign, and the five questions to ask first.
Download: 1 JSON, 4 CSV
Methods
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How we ran the Christmas 2026 rent-to-own survey
The method, every disclosure, the three audit records and the corrections log. The codebook is on its own page.
Data story
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Where America rents to own tires and sheds: the October 2026 count
Five states hold more than a third of the rent-to-own tire locations; ten have none. The tire and shed maps, by state.
Download: 2 CSV