Newsroom

VRTO Newsroom

VRTO (Virtual Rent To Own) is the home of rent-to-own: a national directory of the stores, the terms, and the rules, with the dealer named and the date stated. We built it because when nobody publishes the real numbers, made-up ones fill the void.

Latest release Media kit [email protected]

The story in 60 seconds

Rent-to-own is how a large part of the country furnishes a home, replaces a washer, or puts tires on the car when the money comes weekly and the need comes now. More than 4,600 stores across all 50 states do this business, from national chains to single-store dealers, plus the virtual rent-to-own companies that now sit at the checkout of thousands of retailers. Until VRTO, there was no single place to see them all.

VRTO is that place. Every store is listed with the company named, the address matched to its Google Business Profile where we can, the hours, the public rating, and the week we last refreshed it. Our guides explain the agreement in plain language and tell a shopper what to ask before signing. The method behind every listing is published, and the counts are files anyone can download.

Two rules hold everything up. Listing a store is free. Rankings are never for sale.

VRTO Research publishes original data about the industry: where the stores are, what shoppers plan to buy with rent-to-own this Christmas, and, as the work clears review, how satisfied rent-to-own customers are today. The point is to be the place a reporter, a regulator, a shopper, or an AI assistant can go for a number that has a date and a method on it.

Latest news

Press release · November 2, 2026

Nearly Half of US Adults Have Used Rent-to-Own, One in Six in the Past Year, and Most Would Use It Again, VRTO Survey of 2,038 Finds

949 of 2,038 adults surveyed have used rent-to-own, 447 of them virtually at a checkout; 476 plan to finance part of Christmas 2026 through rent-to-own, virtual rent-to-own or buy-now-pay-later, and gaming leads the list.

Press release · October 9, 2026

Rent-to-Own Tires Finally Have a Map: VRTO Puts 1,005 Locations From More Than 100 Companies on One Page

A single directory of rent-to-own and lease-to-own tire and wheel locations, plus 836 rent-to-own shed locations in 48 states.

Newsroom · October 9, 2026

Why rent-to-own tires needed a map, and what we found building it

Three kinds of company, 432 dealer locations checked one by one, and what surprised us: Missouri, the empty states, and the independents.

By the numbers

Store and city figures are the directory's published ledger totals. Tire and shed counts are live from the directory on the date shown. Method and files at VRTO Research.

Media kit

Boilerplate (use as is)

VRTO (vrto.com) is the home of rent-to-own: a national directory and reference covering rent-to-own stores across all 50 states, with the terms and consumer rules behind them, published with the dealer named and the date stated. VRTO is not a lender or a dealer. Listings and rankings are never paid for. VRTO is headquartered in Columbus, Ohio.

One line

VRTO is the home of rent-to-own: a national directory of the stores, the terms, and the rules, with the dealer named and the date stated.

Press office

VRTO press office: [email protected]. Interview and data requests by email.

Logo

What VRTO is and is not

A directory and a reference. Not a lender, not a dealer, not a leasing company. VRTO does not take payments, approve applications, or set terms. Listing a store is free. No company can pay to rank higher.

Facts a reporter can use

1,005 rent-to-own and lease-to-own tire and wheel locations in 40 states, from more than 100 companies, as of October 9, 2026. Ten states have none. CSV
836 rent-to-own shed and portable-building locations in 48 states, as of October 9, 2026. CSV
4,600+ rent-to-own stores listed across all 50 states. VRTO Research

Press contact

[email protected]. A person at VRTO answers every press email.