VRTO

Privacy Policy

Last updated: March 15, 2026

VRTO ("we," "us," or "our") operates the website vrto.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site or use our services. By accessing or using our Site, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you interact with our Site:

Information You Provide Directly

  • Quote Request Forms: When you submit a quote request or contact form, we collect the information you provide, which may include your name, email address, phone number, zip code, and any additional details you choose to share about the products or services you are interested in.
  • Search Queries: When you use our search feature, we may log the search terms you enter to improve our service and provide better results.
  • Correspondence: If you contact us via email or through any contact forms, we retain the content of your messages along with your contact details.

Information Collected Automatically

  • Usage Data: We automatically collect certain information when you visit our Site, including your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and date and time of each visit.
  • Device Information: We may collect information about the device you use to access our Site, including device type, screen resolution, and unique device identifiers.
  • Location Information: We may infer your approximate geographic location based on your IP address to provide locally relevant search results and store listings.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Connecting You with Local Stores: When you submit a quote request or lead form, we share your information with the relevant local rent-to-own store(s) so they can contact you directly regarding your inquiry. This is the primary purpose of our lead generation service.
  • Improving Our Service: We analyze usage patterns, search queries, and site interactions to improve our directory, search functionality, and user experience.
  • Communications: We may use your email address to respond to your inquiries, provide customer support, or send you service-related announcements.
  • Analytics: We use aggregated and anonymized data to understand how visitors use our Site, identify trends, and make data-driven decisions about content and features.
  • Legal Compliance: We may process your information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

3. Information Sharing and Disclosure

We may share your personal information in the following circumstances:

  • With Local Stores: When you submit a quote request, your contact information and inquiry details are shared with the relevant local rent-to-own store(s) so they can respond to your request. Once your information is shared with a store, their own privacy policy governs their use of your data.
  • Service Providers: We may share information with trusted third-party service providers who assist us in operating our Site, conducting business, or serving our users, provided they agree to keep your information confidential.
  • Legal Requirements: We may disclose your information if required by law, court order, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, the safety of others, or to investigate fraud.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for their independent marketing purposes. However, when you submit a lead or quote request form, your contact information is shared with local rent-to-own stores to fulfill your specific request. Under certain state privacy laws (such as the California Consumer Privacy Act), this sharing may be considered a "sale" of personal information. You may opt out of this sharing at any time by visiting our Do Not Sell or Share My Personal Information page.

4. Cookies and Tracking Technologies

We use a minimal number of cookies that are strictly necessary for our Site to function. We do not use any third-party analytics cookies, advertising cookies, or tracking pixels.

The cookies we use are:

  • Session Cookie (vrto-session): A strictly essential cookie that maintains your browsing session, enables form submissions, and supports security features like CSRF protection. This cookie expires when you close your browser or after 120 minutes of inactivity.
  • CSRF Token (XSRF-TOKEN): A security cookie that protects against cross-site request forgery attacks. This is essential for the safe operation of forms on our Site.

Because we only use strictly essential cookies required for the Site to function, no cookie consent is required. These cookies cannot be disabled without breaking core functionality. We do not load any third-party tracking scripts (such as Google Analytics, Facebook Pixel, or advertising networks) on our Site.

Server-Side Analytics

We track certain interactions on our Site (such as clicks on phone numbers, directions, and website links on store pages) using server-side technology. This data is stored with hashed IP addresses (not raw IP addresses) and is used solely to improve our directory service. This tracking does not use cookies or any client-side tracking scripts.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Quote request data is typically retained for up to 24 months. Anonymized analytics data may be retained indefinitely.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: You may request a copy of the personal information we hold about you.
  • Correction: You may request that we correct inaccurate or incomplete information.
  • Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
  • Opt-Out of Sale/Sharing: You may opt out of the sale or sharing of your personal information. When you submit a lead form, your contact information is shared with local rent-to-own stores. You may opt out of this sharing at any time.
  • Data Portability: Where applicable, you may request your data in a structured, machine-readable format.
  • Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

State-Specific Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: You may request the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the third parties with whom we share it.
  • Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
  • Right to Opt-Out of Sale/Sharing: When you submit a lead or quote request form, your contact information is shared with local rent-to-own stores to fulfill your request. Under the CCPA, this may constitute a "sale" or "sharing" of personal information. You may opt out at any time by visiting our Do Not Sell or Share My Personal Information page.
  • Right to Correct: You may request correction of inaccurate personal information.
  • Right to Limit Use of Sensitive Information: We do not collect sensitive personal information as defined by the CPRA.

Categories of personal information collected: Identifiers (name, email, phone number, IP address), internet activity (pages visited, search queries, click interactions), and geolocation data (approximate location inferred from IP address).

Categories of third parties: Local rent-to-own stores (when you submit a lead form), and service providers who help us operate the Site (hosting, database services).

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) Residents

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights under their respective state privacy laws, including:

  • The right to access, correct, and delete personal data.
  • The right to obtain a portable copy of personal data.
  • The right to opt out of the processing of personal data for targeted advertising or the sale of personal data.

To exercise any of these rights, please use the privacy request form below or contact us at [email protected].

Submit a Privacy Request

We will verify your identity before processing your request and respond within 45 days as required by applicable law. You may also submit requests by emailing [email protected].

8. Children's Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete it promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected].

9. Third-Party Links

Our Site may contain links to third-party websites, including store websites, brand pages, and other external resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing them with any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Contact Information

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us at: