One row per respondent, 2,038 rows, first submission per participant. A blank cell means the question was not asked (routing) or not answered. Multi-select answers sit in one cell, separated by semicolons. Values are cut at 40 characters in the "most common values" column. Columns that took typed answers are listed with their counts, but their answers are not published. Participant, session and study identifier columns exist in the private file and are listed here for completeness; their values are never published. The anonymized row file drops them, the two timestamps and every typed-answer column.
Columns
| Column | Meaning | Answered | Most common values |
|---|---|---|---|
wave | fielding wave (wave1-validation, wave2-200, phase3-main) | 2038 | phase3-main (1777); wave2-200 (159); wave1-validation (102) |
response_id | Typeform response id | 2038 | identifier / timestamp |
participant_id | panel participant id (pseudonymous) | 2038 | identifier / timestamp |
study_id | panel study id | 2038 | identifier / timestamp |
landed_at | form opened (UTC) | 2038 | identifier / timestamp |
submitted_at | form submitted (UTC) | 2038 | identifier / timestamp |
ai_assistant_primary | AI assistant used for shopping, if any | 2038 | ChatGPT (812); Gemini (Google) (550); I don’t use AI assistants for shopping (529); Copilot (Microsoft) (49); Another AI assistant (45); Grok (36); Meta AI (17) |
d1 | categories planned to finance (multi) | 476 | Not sure yet (33); Phones, tablets, or computers (12); TVs or home electronics; Gaming consoles (11); Gaming consoles, gaming PCs, or video ga (9); Gaming consoles, gaming PCs, or video ga (8); Toys; Clothing or shoes (7); TVs or home electronics; Phones, tablets (7); Gaming consoles, gaming PCs, or video ga (7) |
d10 | household income band (planners only) | 476 | $50,000-$74,999 (126); $25,000-$49,999 (118); $100,000-$149,999 (82); $75,000-$99,999 (71); Under $25,000 (39); $150,000 or more (37); Prefer not to say (3) |
d1_primary | primary category deep-dived | 476 | Gaming consoles, gaming PCs, or video ga (118); TVs or home electronics (99); Phones, tablets, or computers (72); Furniture (44); Appliances (39); Clothing or shoes (32); Jewelry or watches (24); Toys (23) |
discovery_channels | where the respondent discovers products (multi) | 2038 | Google or another search engine; Amazon (140); Google or another search engine (108); Google or another search engine; Amazon (106); Google or another search engine; Amazon (78); Google or another search engine; An AI a (69); Amazon or store websites and apps (63); Google or another search engine; An AI a (56); Amazon or store websites and apps; Googl (36) |
ftc_channel_history | channel of that history (store / checkout / both) | 949 | At a rental store (453); Through a checkout option (329); Both (118); Not sure (49) |
ftc_ever_used | RO-1 analog: ever used rent-to-own / virtual rent-to-own, with recency | 2038 | No, never (1014); Yes, 1 to 5 years ago (355); Yes, in the last year (329); Yes, more than 5 years ago (265); Not sure (75) |
ftc_ro11_satisfaction | FTC RO-11 verbatim satisfaction, 5-point | 949 | Somewhat satisfied (458); Very satisfied (208); Somewhat dissatisfied (128); Neither satisfied nor dissatisfied (128); Very dissatisfied (27) |
future_use_intent | likelihood of using RTO/LTO again | 949 | Somewhat likely (349); Very likely (213); Not sure (139); Somewhat unlikely (134); Very unlikely (114) |
session_id | panel session id | 2038 | identifier / timestamp |
p_appliances_brand_bnpl | appliances: BNPL brands considered (multi) | 28 | Affirm; Afterpay; Klarna; PayPal Pay in (4); Affirm (3); Affirm; Klarna (3); PayPal Pay in 4 (2); Afterpay (2); PayPal Pay in 4; Affirm; Afterpay (1); Sezzle; Affirm (1); Klarna; Affirm; Afterpay; PayPal Pay in (1) |
p_appliances_brand_checkout | appliances: checkout lease brands considered (multi) | 5 | Acima; Katapult; Snap Finance; Progressi (1); Katapult; FlexShopper (1); Katapult (1); Katapult; Acima; Progressive Leasing; No (1); Snap Finance; FlexShopper; American Firs (1) |
p_appliances_brand_storefront | appliances: storefront brands considered (multi) | 6 | Buddy’s Home Furnishings (2); Rent-A-Center; Aaron’s; Buddy’s Home Fur (1); Not sure yet; An independent rent-to-own (1); Aaron’s; Rent-A-Center (1); Aaron’s; Rent-A-Center; An independent r (1) |
p_appliances_budget | appliances: expected weekly payment band, RTO/lease planners (D3) | 11 | $20 to 29 a week (about $80 to 129 a month) (5); $30 to 49 a week (about $130 to 209 a month) (4); $10 to 19 a week (about $40 to 79 a month) (1); Not sure (1) |
p_appliances_budget_bnpl | appliances: expected total item cost band, BNPL planners | 28 | $500-$999 (10); $100-$249 (6); $1,000-$1,999 (4); $250-$499 (3); $2,000 or more (3); Not sure (1); Under $100 (1) |
p_appliances_channel | appliances: storefront vs checkout (D6) | 11 | At a store that rents items (like Rent-A (6); As a payment option at checkout, online (5) |
p_appliances_first_bnpl | appliances: first-choice BNPL provider | 28 | Affirm (9); PayPal Pay in 4 (8); Klarna (4); Not sure yet (4); Afterpay (3) |
p_appliances_first_checkout | appliances: first-choice checkout lease provider (D7) | 5 | American First Finance (2); Katapult (2); Not sure yet (1) |
p_appliances_first_storefront | appliances: first-choice rental store (D7) | 6 | Rent-A-Center (3); Buddy’s Home Furnishings (1); An independent rent-to-own store (1); Aaron’s (1) |
p_appliances_item | appliances: item within category (D2) | 39 | Washer and dryer set (10); Small appliance (microwave, air fryer, e (9); Refrigerator (6); Washer (4); Dishwasher (4); Dryer (2); Range or oven (2); Not sure yet (2) |
p_appliances_secondary | appliances: secondary category flag | 11 | Typed answer; not published |
p_clothing_brand_bnpl | clothing: BNPL brands considered (multi) | 31 | Affirm; Afterpay; Klarna; PayPal Pay in (3); Affirm; Afterpay; Klarna (3); Afterpay (2); Affirm; Afterpay; Klarna; PayPal Pay in (2); Afterpay; Affirm; PayPal Pay in 4 (1); Zip; Afterpay (1); Affirm (1); Afterpay; Klarna; PayPal Pay in 4 (1) |
p_clothing_brand_checkout | clothing: checkout lease brands considered (multi) | 1 | Not sure yet (1) |
p_clothing_budget | clothing: expected weekly payment band, RTO/lease planners (D3) | 1 | $10 to 19 a week (about $40 to 79 a month) (1) |
p_clothing_budget_bnpl | clothing: expected total item cost band, BNPL planners | 31 | $100-$249 (15); $250-$499 (6); Under $100 (6); $2,000 or more (2); $500-$999 (1); $1,000-$1,999 (1) |
p_clothing_channel | clothing: storefront vs checkout (D6) | 1 | As a payment option at checkout, online (1) |
p_clothing_first_bnpl | clothing: first-choice BNPL provider | 31 | Klarna (8); Affirm (7); PayPal Pay in 4 (7); Afterpay (7); Zip (1); Not sure yet (1) |
p_clothing_first_checkout | clothing: first-choice checkout lease provider (D7) | 1 | Not sure yet (1) |
p_clothing_item | clothing: item within category (D2) | 32 | Typed answer; not published |
p_clothing_secondary | clothing: secondary category flag | 16 | Typed answer; not published |
p_furniture_brand_bnpl | furniture: BNPL brands considered (multi) | 29 | Affirm; Afterpay; Klarna; PayPal Pay in (3); Afterpay (2); PayPal Pay in 4; Afterpay (2); Not sure yet (2); Klarna (2); Affirm; Afterpay (2); PayPal Pay in 4 (1); Affirm; PayPal Pay in 4; Zip (1) |
p_furniture_brand_checkout | furniture: checkout lease brands considered (multi) | 9 | Progressive Leasing (2); American First Finance; Progressive Leas (1); Not sure yet (1); Uown Leasing; Progressive Leasing; FlexS (1); Progressive Leasing; Uown Leasing; Snap (1); Acima; Katapult; Progressive Leasing (1); Acima (1); Katapult; Acima (1) |
p_furniture_brand_combined | furniture: brands considered across channels (multi) | 1 | Aaron’s; Rent-A-Center (1) |
p_furniture_brand_storefront | furniture: storefront brands considered (multi) | 5 | Rent-A-Center; Aaron’s (1); An independent rent-to-own store; Buddy’ (1); Rent-A-Center; An independent rent-to-ow (1); Rent-A-Center (1); Aaron’s; Rent-A-Center; An independent r (1) |
p_furniture_budget | furniture: expected weekly payment band, RTO/lease planners (D3) | 15 | $20 to 29 a week (about $80 to 129 a month) (6); $30 to 49 a week (about $130 to 209 a month) (5); $10 to 19 a week (about $40 to 79 a month) (3); $50 or more a week ($210+ a month) (1) |
p_furniture_budget_bnpl | furniture: expected total item cost band, BNPL planners | 29 | $500-$999 (10); $1,000-$1,999 (9); $250-$499 (4); $100-$249 (3); $2,000 or more (3) |
p_furniture_channel | furniture: storefront vs checkout (D6) | 15 | As a payment option at checkout, online (9); At a store that rents items (like Rent-A (5); Not sure yet (1) |
p_furniture_first_bnpl | furniture: first-choice BNPL provider | 29 | Affirm (9); PayPal Pay in 4 (8); Klarna (6); Afterpay (4); Zip (1); Not sure yet (1) |
p_furniture_first_checkout | furniture: first-choice checkout lease provider (D7) | 9 | Snap Finance (2); American First Finance (2); Katapult (1); Not sure yet (1); Progressive Leasing (1); Acima (1); FlexShopper (1) |
p_furniture_first_combined | furniture: first choice across channels | 1 | Rent-A-Center (1) |
p_furniture_first_storefront | furniture: first-choice rental store (D7) | 5 | Rent-A-Center (3); Aaron’s (2) |
p_furniture_item | furniture: item within category (D2) | 44 | Sofa or couch (15); Full living-room set (8); Bedroom set (7); Sectional (6); Recliner or lift chair (4); Mattress or bed frame (2); Dining set or table (1); Not sure yet (1) |
p_furniture_secondary | furniture: secondary category flag | 19 | Typed answer; not published |
p_gaming_brand_bnpl | gaming: BNPL brands considered (multi) | 96 | PayPal Pay in 4 (8); Affirm; Afterpay; Klarna; PayPal Pay in (7); Affirm (6); Klarna; Affirm (4); Klarna (4); Affirm; Klarna (3); Affirm; PayPal Pay in 4 (3); Afterpay; Affirm (3) |
p_gaming_brand_checkout | gaming: checkout lease brands considered (multi) | 9 | Acima (2); Progressive Leasing; Acima; American Fir (1); Katapult; Acima (1); Not sure yet (1); Katapult; Not sure yet (1); Snap Finance; Progressive Leasing; Katap (1); Progressive Leasing (1); Snap Finance; Progressive Leasing (1) |
p_gaming_brand_combined | gaming: brands considered across channels (multi) | 4 | Not sure yet (2); Aaron’s; Acima; American First Finance; (1); Katapult; An independent rent-to-own sto (1) |
p_gaming_brand_storefront | gaming: storefront brands considered (multi) | 9 | Aaron’s; Rent-A-Center; An independent r (2); Rent-A-Center (2); Buddy’s Home Furnishings; Rent-A-Center (1); An independent rent-to-own store; Rent-A (1); Aaron’s; Rent-A-Center (1); Rent-A-Center; An independent rent-to-ow (1); Rent-A-Center; Aaron’s (1) |
p_gaming_budget | gaming: expected weekly payment band, RTO/lease planners (D3) | 22 | $30 to 49 a week (about $130 to 209 a month) (7); $20 to 29 a week (about $80 to 129 a month) (6); $10 to 19 a week (about $40 to 79 a month) (5); Under $10 a week (about $40 a month) (2); $50 or more a week ($210+ a month) (1); Not sure (1) |
p_gaming_budget_bnpl | gaming: expected total item cost band, BNPL planners | 96 | $500-$999 (46); $250-$499 (23); $1,000-$1,999 (13); $100-$249 (7); Under $100 (4); $2,000 or more (3) |
p_gaming_channel | gaming: storefront vs checkout (D6) | 22 | At a store that rents items (like Rent-A (9); As a payment option at checkout, online (9); Not sure yet (4) |
p_gaming_first_bnpl | gaming: first-choice BNPL provider | 96 | PayPal Pay in 4 (32); Affirm (31); Klarna (14); Afterpay (10); Sezzle (5); Zip (3); Not sure yet (1) |
p_gaming_first_checkout | gaming: first-choice checkout lease provider (D7) | 9 | Progressive Leasing (3); Katapult (3); Acima (2); American First Finance (1) |
p_gaming_first_combined | gaming: first choice across channels | 4 | Rent-A-Center (2); Not sure yet (1); Katapult (1) |
p_gaming_first_storefront | gaming: first-choice rental store (D7) | 9 | Rent-A-Center (5); Aaron’s (2); Buddy’s Home Furnishings (1); An independent rent-to-own store (1) |
p_gaming_item | gaming: item within category (D2) | 118 | PlayStation 5 (39); Nintendo Switch or Switch 2 (24); Gaming PC (desktop) (19); Xbox Series X|S (12); Games or accessories only (no new consol (12); Gaming laptop (7); Not sure yet (3); Gaming PC or laptop (2) |
p_gaming_secondary | gaming: secondary category flag | 53 | Typed answer; not published |
p_jewelry_brand_bnpl | jewelry: BNPL brands considered (multi) | 20 | Affirm; Klarna; PayPal Pay in 4 (3); Affirm; Afterpay; Klarna (2); Not sure yet (2); Afterpay; Klarna (2); Klarna; PayPal Pay in 4; Affirm; Afterpa (1); PayPal Pay in 4; Affirm; Afterpay; Klarn (1); Sezzle; Zip (1); Klarna; Affirm; Afterpay; PayPal Pay in (1) |
p_jewelry_brand_checkout | jewelry: checkout lease brands considered (multi) | 2 | Katapult; Acima (1); FlexShopper; American First Finance; Pro (1) |
p_jewelry_brand_storefront | jewelry: storefront brands considered (multi) | 2 | Rent-A-Center; Buddy’s Home Furnishings (1); Aaron’s; Rent-A-Center (1) |
p_jewelry_budget | jewelry: expected weekly payment band, RTO/lease planners (D3) | 4 | $10 to 19 a week (about $40 to 79 a month) (3); $50 or more a week ($210+ a month) (1) |
p_jewelry_budget_bnpl | jewelry: expected total item cost band, BNPL planners | 20 | $1,000-$1,999 (5); $250-$499 (3); $500-$999 (3); Under $100 (3); $100-$249 (3); $2,000 or more (2); Not sure (1) |
p_jewelry_channel | jewelry: storefront vs checkout (D6) | 4 | At a store that rents items (like Rent-A (2); As a payment option at checkout, online (2) |
p_jewelry_first_bnpl | jewelry: first-choice BNPL provider | 20 | Klarna (8); PayPal Pay in 4 (5); Affirm (2); Not sure yet (2); Afterpay (2); Sezzle (1) |
p_jewelry_first_checkout | jewelry: first-choice checkout lease provider (D7) | 2 | Katapult (1); American First Finance (1) |
p_jewelry_first_storefront | jewelry: first-choice rental store (D7) | 2 | Rent-A-Center (2) |
p_jewelry_item | jewelry: item within category (D2) | 24 | Necklace or bracelet (12); Not sure yet (7); Watch (4); Earrings (1) |
p_jewelry_secondary | jewelry: secondary category flag | 8 | Typed answer; not published |
p_other_brand_bnpl | other: BNPL brands considered (multi) | 6 | Affirm (1); PayPal Pay in 4; Klarna; Afterpay; Affir (1); Affirm; Afterpay (1); Afterpay; Klarna; Affirm (1); Klarna; Affirm; PayPal Pay in 4 (1); Klarna; Afterpay; Affirm (1) |
p_other_brand_checkout | other: checkout lease brands considered (multi) | 2 | American First Finance; Katapult; Not su (1); Katapult (1) |
p_other_brand_storefront | other: storefront brands considered (multi) | 1 | Not sure yet (1) |
p_other_budget | other: expected weekly payment band, RTO/lease planners (D3) | 3 | $20 to 29 a week (about $80 to 129 a month) (2); Under $10 a week (about $40 a month) (1) |
p_other_budget_bnpl | other: expected total item cost band, BNPL planners | 6 | Under $100 (3); Not sure (1); $500-$999 (1); $100-$249 (1) |
p_other_channel | other: storefront vs checkout (D6) | 3 | As a payment option at checkout, online (2); At a store that rents items (like Rent-A (1) |
p_other_first_bnpl | other: first-choice BNPL provider | 6 | Affirm (2); PayPal Pay in 4 (2); Afterpay (1); Not sure yet (1) |
p_other_first_checkout | other: first-choice checkout lease provider (D7) | 2 | American First Finance (1); Katapult (1) |
p_other_first_storefront | other: first-choice rental store (D7) | 1 | Rent-A-Center (1) |
p_other_item | other: item within category (D2) | 9 | Typed answer; not published |
p_other_secondary | other: secondary category flag | 3 | Typed answer; not published |
p_sheds_brand_bnpl | sheds: BNPL brands considered (multi) | 2 | Affirm; Afterpay; Klarna; PayPal Pay in (1); Affirm; Afterpay; Not sure yet (1) |
p_sheds_budget_bnpl | sheds: expected total item cost band, BNPL planners | 2 | $2,000 or more (1); $500-$999 (1) |
p_sheds_first_bnpl | sheds: first-choice BNPL provider | 2 | Afterpay (1); Affirm (1) |
p_sheds_item | sheds: item within category (D2) | 2 | Medium (8-10 ft) (1); Large (10-12 ft) (1) |
p_sheds_secondary | sheds: secondary category flag | 2 | Typed answer; not published |
p_tech_brand_bnpl | tech: BNPL brands considered (multi) | 57 | Affirm; Klarna (7); Affirm; Klarna; PayPal Pay in 4 (6); Affirm; Afterpay; Klarna (5); PayPal Pay in 4 (4); PayPal Pay in 4; Afterpay (3); Klarna; PayPal Pay in 4 (3); Affirm (3); PayPal Pay in 4; Affirm; Klarna (2) |
p_tech_brand_checkout | tech: checkout lease brands considered (multi) | 10 | Not sure yet (3); Katapult (2); Acima; FlexShopper; Progressive Leasing; (1); Progressive Leasing (1); Acima (1); Progressive Leasing; FlexShopper; Snap F (1); Progressive Leasing; American First Fina (1) |
p_tech_brand_combined | tech: brands considered across channels (multi) | 1 | Not sure yet (1) |
p_tech_brand_storefront | tech: storefront brands considered (multi) | 4 | Not sure yet (1); Aaron’s; Rent-A-Center (1); Rent-A-Center; Aaron’s; An independent r (1); Rent-A-Center (1) |
p_tech_budget | tech: expected weekly payment band, RTO/lease planners (D3) | 15 | $20 to 29 a week (about $80 to 129 a month) (7); $30 to 49 a week (about $130 to 209 a month) (4); $50 or more a week ($210+ a month) (2); $10 to 19 a week (about $40 to 79 a month) (2) |
p_tech_budget_bnpl | tech: expected total item cost band, BNPL planners | 57 | $1,000-$1,999 (22); $500-$999 (22); $2,000 or more (6); $250-$499 (6); $100-$249 (1) |
p_tech_channel | tech: storefront vs checkout (D6) | 15 | As a payment option at checkout, online (10); At a store that rents items (like Rent-A (4); Not sure yet (1) |
p_tech_first_bnpl | tech: first-choice BNPL provider | 57 | Affirm (17); PayPal Pay in 4 (16); Klarna (12); Zip (5); Afterpay (4); Sezzle (2); Not sure yet (1) |
p_tech_first_checkout | tech: first-choice checkout lease provider (D7) | 10 | Katapult (3); Acima (2); Not sure yet (2); FlexShopper (1); Snap Finance (1); Progressive Leasing (1) |
p_tech_first_combined | tech: first choice across channels | 1 | FlexShopper (1) |
p_tech_first_storefront | tech: first-choice rental store (D7) | 4 | Rent-A-Center (2); Not sure yet (1); Aaron’s (1) |
p_tech_item | tech: item within category (D2) | 72 | Smartphone (31); Laptop (23); Tablet (9); Desktop computer (7); Not sure yet (2) |
p_tech_secondary | tech: secondary category flag | 24 | Typed answer; not published |
p_tires_brand_bnpl | tires: BNPL brands considered (multi) | 5 | Affirm; Afterpay; Klarna; PayPal Pay in (1); Klarna; PayPal Pay in 4; Sezzle; Afterpa (1); Affirm; PayPal Pay in 4 (1); PayPal Pay in 4; Afterpay (1); Affirm (1) |
p_tires_brand_checkout | tires: checkout lease brands considered (multi) | 1 | Katapult; Acima; Progressive Leasing; Uo (1) |
p_tires_brand_storefront | tires: storefront brands considered (multi) | 2 | Rent-A-Center; Aaron’s; Buddy’s Home Fur (1); Rent-A-Center (1) |
p_tires_budget | tires: expected weekly payment band, RTO/lease planners (D3) | 3 | $30 to 49 a week (about $130 to 209 a month) (1); $20 to 29 a week (about $80 to 129 a month) (1); $50 or more a week ($210+ a month) (1) |
p_tires_budget_bnpl | tires: expected total item cost band, BNPL planners | 5 | $1,000-$1,999 (2); $500-$999 (2); $250-$499 (1) |
p_tires_channel | tires: storefront vs checkout (D6) | 3 | At a store that rents items (like Rent-A (2); As a payment option at checkout, online (1) |
p_tires_first_bnpl | tires: first-choice BNPL provider | 5 | PayPal Pay in 4 (2); Affirm (2); Afterpay (1) |
p_tires_first_checkout | tires: first-choice checkout lease provider (D7) | 1 | Katapult (1) |
p_tires_first_storefront | tires: first-choice rental store (D7) | 2 | Rent-A-Center (2) |
p_tires_item | tires: item within category (D2) | 8 | Full set of 4 (4); 2 tires (3); Rims or wheels too (1) |
p_tires_secondary | tires: secondary category flag | 3 | Typed answer; not published |
p_tools_brand_bnpl | tools: BNPL brands considered (multi) | 4 | Affirm (1); PayPal Pay in 4 (1); Klarna; Affirm; PayPal Pay in 4 (1); PayPal Pay in 4; Klarna; Affirm; Afterpa (1) |
p_tools_brand_checkout | tools: checkout lease brands considered (multi) | 1 | FlexShopper; Katapult; Progressive Leasi (1) |
p_tools_brand_combined | tools: brands considered across channels (multi) | 1 | Aaron’s; Katapult; Progressive Leasing; (1) |
p_tools_budget | tools: expected weekly payment band, RTO/lease planners (D3) | 2 | Under $10 a week (about $40 a month) (1); $10 to 19 a week (about $40 to 79 a month) (1) |
p_tools_budget_bnpl | tools: expected total item cost band, BNPL planners | 4 | $100-$249 (1); $250-$499 (1); $1,000-$1,999 (1); Not sure (1) |
p_tools_channel | tools: storefront vs checkout (D6) | 2 | Not sure yet (1); As a payment option at checkout, online (1) |
p_tools_first_bnpl | tools: first-choice BNPL provider | 4 | PayPal Pay in 4 (2); Affirm (1); Not sure yet (1) |
p_tools_first_checkout | tools: first-choice checkout lease provider (D7) | 1 | American First Finance (1) |
p_tools_first_combined | tools: first choice across channels | 1 | Rent-A-Center (1) |
p_tools_item | tools: item within category (D2) | 6 | Lawn or garden equipment (2); Power tools (2); Generator (1); Not sure yet (1) |
p_tools_secondary | tools: secondary category flag | 1 | Typed answer; not published |
p_toys_brand_bnpl | toys: BNPL brands considered (multi) | 23 | Not sure yet (3); Affirm; Klarna (2); Afterpay (2); Zip (2); PayPal Pay in 4 (2); Klarna; Affirm (1); Affirm (1); Affirm; Afterpay; PayPal Pay in 4; Zip (1) |
p_toys_budget_bnpl | toys: expected total item cost band, BNPL planners | 23 | $100-$249 (10); $250-$499 (10); Not sure (2); $500-$999 (1) |
p_toys_first_bnpl | toys: first-choice BNPL provider | 23 | Affirm (6); PayPal Pay in 4 (5); Afterpay (4); Sezzle (3); Zip (3); Klarna (1); Not sure yet (1) |
p_toys_item | toys: item within category (D2) | 23 | Typed answer; not published |
p_toys_secondary | toys: secondary category flag | 16 | Typed answer; not published |
p_tv_brand_bnpl | tv: BNPL brands considered (multi) | 74 | PayPal Pay in 4 (10); Not sure yet (6); Affirm; Afterpay; Klarna; PayPal Pay in (6); Affirm; Klarna; PayPal Pay in 4 (4); PayPal Pay in 4; Affirm (3); Klarna (2); Affirm; Klarna; Sezzle (2); Klarna; PayPal Pay in 4 (2) |
p_tv_brand_checkout | tv: checkout lease brands considered (multi) | 12 | Not sure yet (3); Acima (1); Katapult; FlexShopper; Progressive Leasi (1); FlexShopper; Not sure yet (1); FlexShopper; Snap Finance; Progressive L (1); Acima; Katapult; American First Finance; (1); Katapult; Acima (1); Progressive Leasing (1) |
p_tv_brand_combined | tv: brands considered across channels (multi) | 3 | Aaron’s; American First Finance; FlexSho (1); Not sure yet (1); Aaron’s; Rent-A-Center; Snap Finance (1) |
p_tv_brand_storefront | tv: storefront brands considered (multi) | 10 | Rent-A-Center; Aaron’s (3); Rent-A-Center (2); Aaron’s; Rent-A-Center (2); Buddy’s Home Furnishings; Rent-A-Center; (1); An independent rent-to-own store; Not su (1); Rent-A-Center; An independent rent-to-ow (1) |
p_tv_budget | tv: expected weekly payment band, RTO/lease planners (D3) | 25 | $30 to 49 a week (about $130 to 209 a month) (7); $20 to 29 a week (about $80 to 129 a month) (7); $10 to 19 a week (about $40 to 79 a month) (5); Under $10 a week (about $40 a month) (5); Not sure (1) |
p_tv_budget_bnpl | tv: expected total item cost band, BNPL planners | 74 | $500-$999 (28); $250-$499 (25); $1,000-$1,999 (15); $100-$249 (3); $2,000 or more (3) |
p_tv_channel | tv: storefront vs checkout (D6) | 25 | As a payment option at checkout, online (12); At a store that rents items (like Rent-A (10); Not sure yet (3) |
p_tv_first_bnpl | tv: first-choice BNPL provider | 74 | PayPal Pay in 4 (27); Affirm (19); Klarna (13); Afterpay (9); Zip (3); Not sure yet (2); Sezzle (1) |
p_tv_first_checkout | tv: first-choice checkout lease provider (D7) | 12 | Not sure yet (3); Katapult (2); FlexShopper (2); Acima (2); American First Finance (1); Progressive Leasing (1); Snap Finance (1) |
p_tv_first_combined | tv: first choice across channels | 3 | Aaron’s (1); Not sure yet (1); Snap Finance (1) |
p_tv_first_storefront | tv: first-choice rental store (D7) | 10 | Rent-A-Center (7); Aaron’s (2); An independent rent-to-own store (1) |
p_tv_item | tv: item within category (D2) | 99 | 58"-65" (31); 43"-55" (30); 70" or larger (22); Sound bar or home theater system (5); Other home electronics (not a TV) (5); Not sure yet (4); Under 43" (2) |
p_tv_secondary | tv: secondary category flag | 40 | Typed answer; not published |
q1 | H1 holiday shopping gate | 2038 | Yes (1758); Not sure yet (178); No (102) |
q2 | H5 payment methods planned (multi) | 1758 | Cash or debit card (446); Credit card I will pay off right away (331); Cash or debit card; Credit card I will p (138); Cash or debit card; A buy-now-pay-later (91); Credit card I will pay off right away; C (76); Cash or debit card; Credit card I will p (71); Credit card I will pay off over time (70); Cash or debit card; Credit card I will p (46) |
trust_factor_primary | primary trust factor when choosing a store | 2038 | Reviews and ratings from other customers (1299); Recommendations from friends or family (217); Clear prices and terms shown up front (196); Already knowing the brand name (143); A recommendation from an AI assistant (l (101); The look and feel of their website (62); Social media (13); Other (7) |
yoy_spend | H8 spend vs last year (added after wave 1; base 1,669) | 1669 | About the same (796); Somewhat more (363); Somewhat less (304); Much less (118); Much more (77); I didn’t shop last year (11) |